They are excellent tires on both dry and wet payment. They are also very quiet and handle very well.
Low rolling resistance to reduce fuel consumption
Many vehicle manufacturer approvals
“Terrain-proof” compound for excellent mileage
'StabiliGrip' sipes for comfort and safety on wet roads
'Supple yet rigid” construction for greater safety on wet roads and more mileage*
Legal mentions: * Compared to MICHELIN MXV4+ 2006 Internal test.
Lasts 25 160 km longer than competitors in average (1)
(1) Tests results conducted by DEKRA TEST CENTER at the request of Michelin on AUDI Q5, in April-May 2015 on dimension 235/60R18, gap between average kilometers for MICHELIN Latitude Tour HP vs DUNLOP SP QUATTRO MAXX (+22123 km), PIRELLI SCORPION VERDE (28630 km), CONTINENTAL ECO CONTACT 5 SUV (24725 km)
EU Tyre Label and Efficiency Classes
The European Union has introduced the EU Tyre Label by Regulation (No. 1222/2009) identically and bindingly for all EU member states. It applies to passenger car tyres, light commercial vehicle tyres and heavy commercial vehicle tyres produced after 01.07.2012.
Three different areas are tested: rolling resistance, wet grip and the rolling noise the tyre makes on the road.
The following are not affected by the EU Tyre Label: retreaded tyres, professional off-road tyres, racing tyres, tyres with additional devices to improve traction such as spiked tyres, T-type emergency tyres, special tyres for fitting to vehicles first registered before 1 October 1990, tyres with a maximum authorised speed of 80 km/h, tyres for rims with a nominal diameter of 254 mm or less or 635 mm or more.
With this regulation, the European Union is pursuing the goal of promoting economic and ecological efficiency in road traffic as well as increasing road safety on the one hand, and on the other hand, granting consumers more product transparency and at the same time serving as an active decision-making aid.
Already during the incorporation, experts criticise the fact that the EU Tyre Label unfortunately only shows a few product characteristics. Apart from rolling resistance, wet grip and rolling noise, which are the main focus of EU tyre labelling, tyres have much more important and safety-relevant product characteristics, such as aquaplaning properties, driving stability, service life, braking properties on dry and wet roads, behaviour in wintry conditions, etc.
Tyre manufacturers point out that test results from various institutions and journals remain an important information medium for the end consumer. These tests usually focus on further safety-relevant product characteristics besides the EU standard qualifications for tyre labelling, which are always important for the final customer.
Latitude Tour HP tyre review
Average based on 17 test results
Grip in dry conditions
Braking in dry conditions
Grip in wet conditions
Braking in wet conditions
Grip in snow
Internal noise level
04.11.2009fromBC1963 18000 UK miles and still tread left! At last a tyre that actually delivers half sensible mileage on the Touareg. Had them swapped front to back at about 11,000 as advised and have noticed some unsual wear on the now rears on the outer edges of the tread since. Also, a small trade off for the economy is slightly more road noise as the tyres wear. So far so good - I will be having some more in about 5,000 miles time. My first 3 sets (Pirelli/Continentals)averaged 16,000 before becoming slicks!
The vision of our founders, Edouard and André Michelin, has guided the
development of the MICHELIN brand for more than 125 years: making driving as simple, safe, and
comfortable as possible – first with innovative tires and wheels, followed by road maps, travel guides, and
contributions toward improving traffic infrastructure. Along with this comes a strong engagement with the
environment, as modern mobility must be sustainable and not detrimental to the environment.
Each year the Michelin Group produces more than 178 million tires in 68
production facilities in 17 countries, and it operates sales networks in more than 170 countries. The product
offerings are many: from bicycle, passenger car, truck, motorcycle, and tractor tires, to tires for 5-ton earth-
moving machines. Michelin employs 111,700 people worldwide and owns one of the oldest, most famous
trademarks in the world – the legendary Michelin Man.
Targeted development: MICHELIN Total Performance
In the development of new products, Michelin faithfully pursues the concept of
"MICHELIN Total Performance", backed by the rigorous standard of always bringing together a number of
performance characteristics into a tire, to achieve optimal results. We follow this philosophy not only in the
development of our standard products, but also in motorsports. Numerous technical innovations help to
relieve burdens on the environment, drivers, and businesses. Hidden out of sight in tire casings, tread
designs, and rubber compounds, throughout their lives MICHELIN tires show their full potential: they offer
excellent grip, long life, and reduced fuel consumption thanks to their low rolling resistance.
To better understand the conditions which tires are subjected to in everyday
use, in the summer of 2014 Michelin began a unique research project – the Road Usage Lab. Vehicles from
3,000 drivers in Europe were equipped with special measurement devices to record data about the tires'
use. These valuable findings are being employed in the development of future tire models, making them
better suited to the needs of real drivers.
*Prices include VAT and delivery within Ireland.
**More than 90% of our orders reach the customer in the specified delivery time.